Brand kit
How StriideAi looks and sounds
Logo files, colour, typography, voice and usage rules for StriideAi, by Striide. It shares the wider Striide and myStriide brand system, with a machine-readable version for AI agents.
Identity
Name and endorsement
Written StriideAi — one word, capital S, double i, capital A. The endorsement “by Striide” always sits secondary to the wordmark. Never StriideAI, Striideai or Stride AI.
One-line description
Multi-sport AI video analysis, starting with cricket.
Status
In development. Never claim a launch date, accuracy figures or confirmed integrations.
Network
Part of the Striide ecosystem alongside Striide, myStriide and CoachHQ.
Assets
Logo files
Lettering is outlined to vector paths, so files look identical on any machine. Keep clear space equal to the cap height of the S. Minimum wordmark width 96px. Never stretch, rotate, recolour or add effects.
Colour
Palette
Warm paper and navy carry the structure. Pitch green is the action colour. Signal gold is kept for badges.
Warm paper
#FBF8F2
--paper
Canvas
Ink
#12172A
--ink
Primary text
Striide navy
#1E2540
--navy
Structure, headers, dark sections
Pitch green
#2F7D54
--pitch
Calls to action, progress, focus
Signal gold
#D9A441
--gold
Badges and recommended only
Border
#E1DCD3
--border
Hairlines, inputs
Green means go
Main calls to action, progress and focus states.
Gold is reserved
Badges such as Recommended. Never a button or small text on paper.
Navy is structure
Headers, dark bands and authority.
Typography
Fraunces and Manrope
Fraunces for display and headings at weight 600. Manrope for all body and interface text.
Display / Fraunces 600
See the movement. Coach the change.
Body / Manrope 400
StriideAi is being built to help players and coaches review sports video with clearer, structured feedback. Decisions stay with people.
Voice
How we write
British English, plain and concrete. Say what a thing does, then what to do next. No hype, no exclamation marks, no emoji.
Write this
- “Upload a clip and get structured notes to review with your coach.”
- “Cricket is our proposed first focus. More sports will follow.”
- “Register your interest and we will tell you when early access opens.”
Not this
- “99% accurate AI that guarantees selection!”
- “Replace your coach with AI.”
- “Live now in every sport 🚀”
Usage
Shape, imagery and accessibility
Shape
Rounded cards, hairline borders, restrained shadows, calm 150–250ms motion.
Imagery
Real sport, natural light, candid. Multi-sport, with cricket as the initial focus.
Accessibility
WCAG 2.2 AA contrast, visible focus, 44px touch targets, designs from 375px wide.
For AI agents
AGENT.MD
A machine-readable version of this page so any AI agent can build on-brand StriideAi materials.
Point your agent at https://striideai.com/brand-kit/AGENT.MD